Value Proposition & Employer Brand
Enhance and promote NAPA's employer brand through strategic messaging, content creation, and consistent communication across all recruitment touchpoints, ensuring that NAPA is recognized as an employer of choice in the anesthesia community.
Develop unique value propositions for NAPA's partner locations, ensuring alignment with NAPA's overarching culture and recruitment goals.
Content Creation & Outreach
Work with local clinical leadership to incorporate specific needs and details into job descriptions and outreach strategies, enhancing the relevance of communications.
Develop and refine personalized content, including call scripts, emails, SMS messages, and video content, to engage potential candidates and nurture relationships throughout the recruitment process.
Collaborate with external vendors to produce deliverables, including content creation, branding, landing pages, and campaign assets, ensuring alignment with recruitment objectives.
Ensure that all messaging is consistent with NAPA's employer value proposition and reflects the company's mission and culture to internal and external audiences.
Market & Competitor Research
Research competitor employer branding efforts to understand the current talent landscape, identify emerging industry trends, and adapt NAPA's strategy to stay ahead of the competition.
Experience
Qualification and Experience
Bachelor's degree in Marketing, Communications, Human Resources, or a related field.
3+ years of experience in marketing, employer branding, or a related field.
Experience in healthcare is a plus.
Strong written and verbal communication skills.
Ability to create brand story through storytelling.
Expert in Microsoft PowerPoint, Excel and design tools such as Canva, etc.
Excellent project management, organizational, and multitasking abilities.
Ability to adapt to feedback and work independently in a fast-paced, remote environment.
Customer-service-oriented, focused on delivering a positive experience for candidates and internal stakeholders.
Total Rewards
Salary: $85,000- $95,000
Generous benefits package, including:
Paid Time Off
Health, life, vision, dental, disability, and AD&D insurance
Flexible Spending Accounts/Health Savings Accounts
401(k)
Leadership and professional development opportunities
North American Partners in Anesthesia (NAPA) is the nation's largest single-specialty anesthesia management company, with over 400 partner locations across the U.S. We are committed to delivering exceptional patient care while fostering a supportive, collaborative environment for our community of anesthesia clinicians. As we continue to grow, we are seeking a motivated recruitment marketing specialist to play a key role in the marketing team, executing strategies that focus on talent attraction, engagement, and candidate nurturing. Working closely with Talent Acquisition, Client Services, and local clinical leadership, you will craft compelling content and value propositions that position NAPA as the employer of choice for anesthesia clinicians. You will develop unique messaging and drive recruitment efforts that reflect NAPA's employer brand. This role is ideal for a creative and strategic thinker passionate about recruitment marketing and employer branding.
North American Partners in Anesthesia is an equal opportunity employer.
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