Job Description

VP Of SEO

The VP Of SEO will be a lightning rod of change to instill a performance mindset and achieve business success. The VP Of SEO will directly oversee SEO as the foremost channel expert while collaborating closely with experts from the day-to-day SEM and affiliate teams to provide a holistic strategy. This high-impact role will also be able to coach, mentor, and develop a high-performing team, including oversight on career planning and resource planning. Additionally, this individual should be able to create strong partnerships with vendors and internal stakeholders.

Main Duties And Responsibilities

• Acts as the main thought leader, creating and actively pushing a comprehensive data-led strategy that addresses client needs and determining investment allocation strategy across SEM, SEO, and affiliate investment teams.
• Operate as a connective tissue with internal stakeholder capabilities to ensure that all relevant teams are aware of media investment details and have a central point of contact to represent the broader
• Identify business growth potentials and create business development plans

Relationship Development

• Lead applicable Client relationship(s) on behalf of Search, affiliate, and SEO teams
• Articulate performance recommendations and vision against goals (ROI and KPIs)
• Establish senior-level relationships with key client decision-makers and have a finger on the pulse on account and relationship health
• Develop an over-arching QBR story for senior leadership
• Assist in new business engagement

Strategic Thinking & SME

• Evaluate merging technologies, and elevate strategies and tactical approaches as performance media landscape evolves

Supervision & Team Building

• Motivate and inspire a cross-section of team members from junior analysts through Directors to drive continual performance improvements in client business.
• Identify opportunities to improve operational effectiveness and efficiency

Knowledge And Skills Required

• 10+ years' experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
• Bachelor's degree.
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
• Excellent organizational skills and the ability to juggle multiple responsibilities.
• Strong command/expertise in managing bid optimization platforms (DART Search, Kenshoo, Marin.)
• Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs.)
• Experience in leveraging site analytics programs for SEM analysis/insights (Google Analytics, Omniture, CoreMetrics.)

Salary Range

$195,000.00 - $235,000.00 A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

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